Paper or digital, 8 points that matters when you decide
8 points you need to know when deciding on your marketing mix
- 48% say they pay attention to addressed promotional mail, compared to just18% for online adverts
- People are twice as likely to feel valued by printed mail as they are by email – and twice as likely to be left with a positive feeling towards the sender
- 59% of direct mail generates a positive emotion
- Printed mail give 70% of recipients a better impression of a brand
- Printed mail is 49% more memorable than email and 35% more memorable than social media advertising
- 14% of addressed mail prompts a household conversattion
- Print is seen as 4 times more trustworthy than social media
- 87% of recipients consider printed mail to be believable compared to 48% for email
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