Paper or digital, 8 points that matters when you decide

8 points you need to know when deciding on your marketing mix

• 48% say they pay attention to addressed promotional mail, compared to just18% for online adverts
• People are twice as likely to feel valued by printed mail as they are by email – and twice as likely to be left with a positive feeling towards the sender
• 59% of direct mail generates a positive emotion
• Printed mail give 70% of recipients a better impression of a brand
• Printed mail is 49% more memorable than email and 35% more memorable than social media advertising
• 14% of addressed mail prompts a household conversattion
• Print is seen as 4 times more trustworthy than social media
• 87% of recipients consider printed mail to be believable compared to 48% for email

Do you also want to use print to make a difference? Please feel free to contact us for a talk.